Our Impact | Your Museum

Who we serve |  Demographic communities

  • 20% | Children/Youth (0-18 years) 

  • 5% | Young Adults (19-24 years)

  • 50% | Adults (25-64 years) 

  • 25% | Older Adults (65+ years) 

  • Individuals with Disabilities | 30%

  • Individuals in Institutions (Hospitals, Hospices, Nursing Homes, Assisted Care Facilities, Correctional Facilities, and Homeless Shelters) | 3%

  • Individuals below the Poverty Line | 8%

  • Individuals with Limited English Proficiency | 1%

  • Military Veterans / Active Duty Personnel | 14%

  • Youth at Risk | 1%

  • Children age O - 5 or Families with children age O - 5 | 10%

  • Urban area residents (population 50,000 or more) | 32%

  • Large town residents (population 10,000-49,999) | 50%

  • Small town residents (population 2,500-9,999) | 10%

  • Rural area residents (population 2,499 or less) | 8%

  • American Indian, Indigenous, or Alaska Native | 1%

  • Central Asian, East Asian, South Asian, Southeast Asian, or Asian American | 3%

  • Black, African, or African American | 3%

  • Hispanic / Latino | 2%

  • Native Hawaiian or Other Pacific Islander | 1%

  • White or Caucasian | 88%

  • Middle Eastern or North African | 1%

  • Multiracial or Biracial | 1%

Our Impact | Your Museum

Who we serve | Psychographic communities

Regionally Curious and Destination Seeker: Someone who seeks out new destinations, enjoys reading travel guides and visitor centers.

Socially Active and Art and Culture Aficionado: Someone who seeks out arts events (see the latest exhibition, take in a performance, attend a concert) and in the moment art trends. 

Visitors with Children and Youth Advocates: Frequently visits and attends events with children and/or advocates for more international and youth-oriented activities.

Learners, Students and Educators Alike: Student or educator. 

Maritime History and Heritage Buffs: Someone who is interested in history, culture and heritage.  

Clean Water Conscious & Outdoor Oriented: Someone who enjoys the outdoors, natural environments and is concerned about clean water.  

Health and Well Being Advocate: Actively engaged in conversations and practices that relate to health and wellness.  

The Trades: Frequently engaged in the industrial arts or in a technical career, including construction, manufacturing, and technology.